High-impact PPC campaign to drive new enquiries at scale.

Charter-A previously managed all paid search campaigns in-house but felt there was room for improvement to scale new business opportunities for the firm. After speaking with a number of digital marketing agencies, they decided to engage with MagnifyLab as their partner of choice.

The first port of call was to conduct a detailed paid search audit to understand current performance, unravel opportunties and provide recommendations on how we could maximise their ROI.

Our PPC team carried out extensive market and competitor research to aid decision making and ensure Charter-A benefited from the best possible start. To this end, we overhauled their strategy by implementing a new granular campaigns structure to increase campaign relevancy, stripped out short-tail keywords and drove all traffic to bespoke landing pages.

In short, we smashed the initial KPI’s set with Charter-A. Our team successfully increased conversion rates, reduced wastage, and reduced their average cost-per-lead, making for an extremely successful campaign. We have now extended our activity by running targeted campaigns on Facebook, Bing and the Google Display Network.