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Rank your law firm high on Google using proven legal SEO services.

With over 10,000 registered law firms in the UK, the legal industry is one of the most fiercely competitive fields online. For law firm’s, securing a position on Google’s first page is no simple task. Complex algorithm updates and growing competition levels for high intent keywords make standing out a genuine challenge.

That’s where MagnifyLab steps in. Our fully managed law firm SEO service is specifically crafted to break through the competition, empowering your firm to rank higher, attract more clients, and gain a dominant online presence.

"We have just seen an increase of 400% in the number of appointments booked for January 2022 versus January 2021."

Unpacking Our Legal SEO Services

Your law firm's success increasingly depends on its ability to attract, engage, and convert clients online. From comprehensive SEO audits to ongoing management, we'll ensure your law firm thrives in an increasingly competitive online space.

Comprehensive SEO Audits to Uncover Growth Opportunities

Our legal SEO audits lay the foundation for your online success. We dig deep into your website’s structure, performance, and search presence to uncover opportunities for growth. Think of it as your SEO roadmap, guiding your firm toward better rankings and more visibility.

Here’s what we cover in our audits:

  • Website performance: Evaluate load time, navigation, and technical SEO to enhance user experience.
  • Keyword analysis: Discover and target high-intent search terms relevant to your law firm’s practice areas.
  • Content review: Audit existing content for relevance, authority, and optimisation.

Strategic SEO Management That Delivers Results

SEO is more than just a one-off project – it’s an ongoing process to keep your law firm ahead of the curve. Our SEO management services are designed to keep your law firm’s digital presence thriving month after month.

Core aspects of our SEO management include:

  • On-page optimisation: Fine-tuned headlines, meta descriptions, and internal linking strategies keep your site user-friendly and search-engine savvy.
  • Link Building: Strengthen your authority by developing relationships with high-quality sites in the legal and related fields.
  • Technical excellence: Regular monitoring and resolving of site issues, broken links, slow pages, and mobile usability to maintain peak performance.
  • Analytics tracking: Monitor key metrics like traffic, conversions, and ranking improvements to measure performance and refine strategies.

Tailored Search Marketing Strategies

Your law firm needs more than traffic; it needs the right traffic. Our tailored search marketing strategies go beyond basic SEO tactics, creating a roadmap that aligns your digital presence with your business goals.

What we deliver with our search marketing strategies:

  • Custom growth plans: Strategies designed to align your online presence with business objectives like market expansion or increased caseloads.
  • Organic & paid media integration: Combine legal PPC campaigns with organic SEO to maximise reach and lead generation.
  • Industry insights: Stay ahead with strategies informed by trends in your industry and the legal needs of your target audience.

"We've enjoyed working with Ray and his team since day one. They have been brilliant with their knowledge and are extremely proactive which we love."

Benefits Of SEO For Law Firms

SEO not only positions your law firm as a trusted authority but also connects you with high-value clients actively searching for your services. With us by your side, law firm SEO will deliver sustainable growth, tangible results, and a steady stream of new enquiries for your fee earners.

Drive More Client Acquisition

Every visitor to your website is a potential client. SEO not only attracts organic traffic to your website but also ensures you’re drawing in qualified leads – clients actively searching for legal representation

By targeting high-value keywords like “divorce lawyer london” or “immigration solicitor surrey,” we connect your practice with potential clients exactly when they need your expertise.

Stay Ahead in a Competitive Market

SEO is no longer a luxury; it’s a necessity in today’s legal marketplace. Law firms that invest in SEO gain a decisive edge over competitors who rely on traditional marketing methods.

By establishing authority through strategic content, backlinks with high authority domains, and data-driven tactics, we position your practice as a market leader. With SEO, your firm doesn’t just compete – it thrives.

Gain Exceptional Online Visibility

Over 75% of users never scroll past the first page of Google, making high-ranking visibility essential for attracting new clients.

By implementing a tailored SEO approach, your firm can appear prominently for high-intent keywords on local, regional or national level.

"We are delighted with the customer service and results from Google Campaigns run by MagnifyLab! "

Local SEO For Lawyers

For lawyers, being visible to prospective clients in your local area is crucial. Our local SEO services are tailored to put your firm at the top of local search results, making it easy for potential clients to find and connect with you.

GMB SEO Optimization

Google My Business (GMB) is your digital storefront. Optimising your GMB profile ensures your law firm appears in local search results, maps, and “near me” searches.

We ensure every detail of your profile is polished and cohesive, converting casual searchers into paying clients:

  • Comprehensive setup to guarantee clients find accurate and engaging info about your firm.
  • Keyword-rich descriptions that highlight your expertise and align with popular local searches.
  • Consistent updates to business info, hours, locations, and client reviews to maintain credibility.
  • Photo and post strategies to engage users and elevate your local brand image.

Local SEO Landing Pages

Every city, county or town you serve deserves dedicated attention. Local SEO landing pages focus on showcasing your legal services to geographically targeted audiences, turning online searches into paid consultations.

  • Location-specific content that resonates with local clients looking for your services.
  • Optimised for high-conversion keywords tied directly to legal queries in your area.
  • Strategic internal linking to guide users from awareness to conversion effortlessly.
  • Mobile-friendly design to accommodate prospects searching on the go.

Content Optimisation For Law Firms

Boosting your legal practice’s online authority starts with stronger connections. Localised link building enhances your credibility while improving search engine rankings, ensuring maximum visibility across the locations of interest.

Our approach to localised link building includes:

  • Partnering with local associations to align your firm with trusted resources and clients value.
  • Backlinks from regional publications and authority websites within the legal industry.
  • Leveraging legal directories to further build credibility and guide clients to your practice.
  • Using hyper-local content outreach to inspire organic link generation and community engagement.

Unpacking Our Legal SEO Services

Your law firm's success increasingly depends on its ability to attract, engage, and convert clients online. From comprehensive SEO audits to ongoing management, we'll ensure your law firm thrives in an increasingly competitive online space.

Comprehensive SEO Audits to Uncover Growth Opportunities

Our legal SEO audits lay the foundation for your online success. We dig deep into your website’s structure, performance, and search presence to uncover opportunities for growth. Think of it as your SEO roadmap, guiding your firm toward better rankings and more visibility.

Here’s what we cover in our audits:

  • Website performance: Evaluate load time, navigation, and technical SEO to enhance user experience.
  • Keyword analysis: Discover and target high-intent search terms relevant to your law firm’s practice areas.
  • Content review: Audit existing content for relevance, authority, and optimisation.

Strategic SEO Management That Delivers Results

SEO is more than just a one-off project – it’s an ongoing process to keep your law firm ahead of the curve. Our SEO management services are designed to keep your law firm’s digital presence thriving month after month.

Core aspects of our SEO management include:

  • On-page optimisation: Fine-tuned headlines, meta descriptions, and internal linking strategies keep your site user-friendly and search-engine savvy.
  • Link Building: Strengthen your authority by developing relationships with high-quality sites in the legal and related fields.
  • Technical excellence: Regular monitoring and resolving of site issues, broken links, slow pages, and mobile usability to maintain peak performance.
  • Analytics tracking: Monitor key metrics like traffic, conversions, and ranking improvements to measure performance and refine strategies.

Tailored Search Marketing Strategies

Your law firm needs more than traffic; it needs the right traffic. Our tailored search marketing strategies go beyond basic SEO tactics, creating a roadmap that aligns your digital presence with your business goals.

What we deliver with our search marketing strategies:

  • Custom growth plans: Strategies designed to align your online presence with business objectives like market expansion or increased caseloads.
  • Organic & paid media integration: Combine legal PPC campaigns with organic SEO to maximise reach and lead generation.
  • Industry insights: Stay ahead with strategies informed by trends in your industry and the legal needs of your target audience.

Benefits Of SEO For Law Firms

SEO not only positions your law firm as a trusted authority but also connects you with high-value clients actively searching for your services. With us by your side, law firm SEO will deliver sustainable growth, tangible results, and a steady stream of new enquiries for your fee earners.

Drive More Client Acquisition

Every visitor to your website is a potential client. SEO not only attracts organic traffic to your website but also ensures you’re drawing in qualified leads – clients actively searching for legal representation

By targeting high-value keywords like “divorce lawyer london” or “immigration solicitor surrey,” we connect your practice with potential clients exactly when they need your expertise.

Stay Ahead in a Competitive Market

SEO is no longer a luxury; it’s a necessity in today’s legal marketplace. Law firms that invest in SEO gain a decisive edge over competitors who rely on traditional marketing methods.

By establishing authority through strategic content, backlinks with high authority domains, and data-driven tactics, we position your practice as a market leader. With SEO, your firm doesn’t just compete – it thrives.

Gain Exceptional Online Visibility

Over 75% of users never scroll past the first page of Google, making high-ranking visibility essential for attracting new clients.

By implementing a tailored SEO approach, your firm can appear prominently for high-intent keywords on local, regional or national level.

Local SEO For Lawyers

For lawyers, being visible to prospective clients in your local area is crucial. Our local SEO services are tailored to put your firm at the top of local search results, making it easy for potential clients to find and connect with you.

GMB SEO Optimization

Google My Business (GMB) is your digital storefront. Optimising your GMB profile ensures your law firm appears in local search results, maps, and “near me” searches.

We ensure every detail of your profile is polished and cohesive, converting casual searchers into paying clients:

  • Comprehensive setup to guarantee clients find accurate and engaging info about your firm.
  • Keyword-rich descriptions that highlight your expertise and align with popular local searches.
  • Consistent updates to business info, hours, locations, and client reviews to maintain credibility.
  • Photo and post strategies to engage users and elevate your local brand image.

Local SEO Landing Pages

Every city, county or town you serve deserves dedicated attention. Local SEO landing pages focus on showcasing your legal services to geographically targeted audiences, turning online searches into paid consultations.

  • Location-specific content that resonates with local clients looking for your services.
  • Optimised for high-conversion keywords tied directly to legal queries in your area.
  • Strategic internal linking to guide users from awareness to conversion effortlessly.
  • Mobile-friendly design to accommodate prospects searching on the go.

Content Optimisation For Law Firms

Boosting your legal practice’s online authority starts with stronger connections. Localised link building enhances your credibility while improving search engine rankings, ensuring maximum visibility across the locations of interest.

Our approach to localised link building includes:

  • Partnering with local associations to align your firm with trusted resources and clients value.
  • Backlinks from regional publications and authority websites within the legal industry.
  • Leveraging legal directories to further build credibility and guide clients to your practice.
  • Using hyper-local content outreach to inspire organic link generation and community engagement.

Our Approach Towards Law Firm SEO

SEO campaigns that are driven by intelligent planning, data informed optimisations and regular reviews. Our law firm SEO services are designed to give your company an edge over the competition.

+ Discovery Session
+ Audience Research
+ Campaign Builds
+ Testing
+ Reporting

Discovery Session

Our SEO management team will quickly get to the heart of what your business and customers need. During our initial strategy call, we will take time to understand your business objectives, target audience and current pain points. This insight will form the starting point in enabling our team to generate consistent and reliable results for your brand.

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Audience Research

Understanding your customer avatar is one of the key cornerstones behind every paid search strategy. This is where we will take time to research your target audience and use this insight to determine the most relevant search keywords, messaging, and pain points.

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Campaign Builds

Next, we move onto campaign builds, creative designs and landing page development. This is where you'll see our initial research coming together that will impress your target audience and smash your marketing objectives!

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Testing

Structured testing is a crucial aspect behind progressive paid media account. Our team will routinely work alongside you to test different creatives, landing pages and campaign strategies, as we continually work to find additional gains across different media platforms!

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Reporting

All clients receive detailed monthly reports via Lookers Studio, providing a comprehensive overview on account performance. We can also provide tailored reporting based on your business requirements.

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Verified Legal SEO Services Success Stories

It’s time to catapult your law firm to the top of Google. With us in your corner, we’ll execute proven and sustainable SEO strategies to maximise lead generation and client acquisition.

Law Firm SEO Agency
- FAQ's

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Why is it important for lawyers to invest in SEO?
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Are you ready to maximise your sales with MagnifyLab?

You provide the product and the vision. We provide the growth team for full-funnel digital marketing.

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