YOUR NEW PPC AGENCY LONDON TO ACCELERATE BUSINESS GROWTH

PPC is a quick and scalable way to advertise your business on Google & Bing. It’s fundamentally designed to connect businesses with consumers who are actively searching for your services.

Search engines operate an auction process that is driven by a cost-per-click (CPC) model, which essentially means all advertisers are charged a certain fee each time a consumer clicks your advert. The CPC will be determined by a number of factors including keyword competition, ad relevance & quality score.

Search engines will reward the most relevant advertising campaigns within the auction process by charging them a lower CPC. This is where our PPC management services become most effective, as we can drive the highest volume of targeted traffic within your monthly budget allocation.

Lead generation is the process of targeting and attracting potential customers who are interested in your product or service. The main goal is to collect their contact information, through form submits and phone calls.

For certain industries, and particularly where the lead-to-sales journey involves a considerable amount of time, it's beneficial to provide prospective clients with valuable content to highlight your brands expertise, service offering and knowledge. Not only can these be used as part of the acquisition process, but also within nurturing journeys to keep your brand top of mind.

As part of our PPC agency retainers, a big part of what we do involves designing and development high converting landing pages. These help to convert traffic at a higher ratio to boost both MQL's and SQL's.

Alongside this, our team can also assist your brand with strategising and designing valuable content for your ongoing PPC management campaigns to acquire and nurture leads. Some examples of the content we can help you create are:

- White papers
- Infographics
- Sales brochures
- Ebooks
- Case studies

Every business is different. Every market is different. As such, we don’t employ a ‘one size fits all’ approach to PPC management. All clients are charged a monthly management fee based on their advertising spend, with monthly fees starting from £650.

The PPC management fee includes campaign optimisation, keyword expansion, ad copy optimisation, bid management and conversion rate optimisation. To receive a tailored quotation for your PPC management, please contact our team today.

Over the years, we’ve come across many clients, who we’re now running successful PPC campaigns for, that were previously put off paid search advertising due to being burnt by a PPC management agency in the past.

We’ve gone on to demonstrate the problem doesn’t lie with PPC itself, but with the PPC management agencies who failed to execute and manage their campaigns correctly. Our meticulous approach towards PPC advertising ensures our agency will deliver the best possible returns for your business through our relentless process of testing, analysing and optimising your campaigns.

Unfortunately, many London PPC agencies exist who play the numbers game and operate a revolving door. Once the ink has settled on the contract, they will simply setup your campaign and carry out minimal optimisation. Essentially, they will leave your PPC advertising campaign to run on ‘auto-pilot’. You know what happens next, your CPL or CPA start to take a turn for the worse.

If you’ve been stung in the past, don’t be put off by paid search advertising. Give our PPC agency in London a call and we’ll carry out a free account audit to identify where your previous PPC management agency went wrong and outline what we’ll do to turn around your fortunes.

First and foremost, the costs with paid search advertising varies by advertising network and the audiences your business is seeking to target online. Naturally, some networks are cheaper than others. For instance, targeting the same audience will cost you more on LinkedIn than it would on Meta.

We also need to consider other factors such as channels, bidding strategy.

That aside, the biggest influence on paid search costs are the industry your business operates within. For example, sectors such as legal, insurance and SAAS tend to be very competitive in our experience but this is generally offset by either the high order values or the customer LTV (life time value).

Google Ads pricing varies depending on your industry, customer lifecycle, current trends, and how well you manage your account.

Regardless of the competitive state of your market, our ppc agency are specialists in helping companies succeed online through intelligent strategy and well managed campaigns. We undertake regular audits, continually test different approaches, keep landing pages relevant, stay on top of advertising platform updates, and make data-driven optimisations to drive business changing results for our clients.

Performance Max is a performance-based marketing channel designed to get the most out of your online campaigns. With advanced technology, performance max uses machine learning to discover new audiences and optimise bids towards higher performance actions such as leads, installs or website sales based on performance in real time.

As a performance marketing solution, performance max increases visibility across all Google properties including Search, YouTube, Display & Gmail. This enables our ppc agency to gain maximum exposure and ROI for our clients.

Ultimately, performance max campaigns provides increased ROI for businesses through highly effective and efficient optimization strategies.

In short, our PPC agency manage YouTube campaigns for many clients, and for good reason!

YouTube is the second largest search engine in the world, making it one of the most used platforms globally. YouTube ads can effectively reach the right customers if they are tailored to specific target audiences using promotional videos and integrated into other channels like search or display.

Youtube advertising is often seen as low cost, yet powerful way to engage viewers and encourage them to find out more information about the company. The combination of proper targeting, creative content, and frequent viewership makes youtube advertising a very effective tool in the digital marketing landscape.

By leveraging youtube as part of a comprehensive media mix strategy, companies can maximise their success in reaching and engaging with desired audiences while achieving their business goals.

A question commonly asked is “What’s more effective out of SEO & PPC”. The truth is there’s no straight forward answer to this question. Both are super effective methods in driving targeted traffic through your website but they entail completely different techniques.

PPC will deliver immediate results for your business. With an effective campaign structure and keyword strategy, you will benefit from a quick flow of website traffic. On the other hand, SEO typically falls part of a longer-term website strategy, that will deliver a steady flow of organic traffic.

Website traffic is the lifeblood for many online businesses. For this reason, MagnifyLab recommends incorporating a holistic digital marketing strategy that includes both PPC and SEO. They exist to complement each other and help businesses generate the strongest possible impact online.