YOUTUBE ADVERTISING AGENCY BUILT FOR DRIVING YOUR LEADS AND REVENUE

With many businesses competing for the same keywords on Google Ads, making sure your advertising appears in relevant searches can be both challenging and expensive. That's why it’s important to have an omni-channel strategy that enables you to reach your audience across multiple platforms.

When it comes to lead generation, YouTube advertising can be highly effective. Offering volume and cheaper traffic than many other networks, with YouTube advertising, businesses can reach their target customers in the moments that matter. What's more, because YouTube is the third most visited website in the world - surpassed only by Google and Facebook – it offers a huge amount of ad inventory to connect with your audience.

But just being on YouTube isn't enough. To generate new business, you need to have killer static and video ads, and ensure your ads are so good people just can't help watching and clicking. Helping to differentiate your business from your competition, we built our reputation helping businesses to achieve their video advertising objectives. So we really know our stuff.

The power of video advertising is indisputable. Catching attention through movement and sound, videos convey vast amounts of information in just a short time. Using storytelling to communicate your brand and connect with your target audience, the visual impact of Youtube ads also helps form an emotional connection with viewers.

A whopping 86% of video marketers say video has increased traffic to their website. 78% believe that videos have directly increased sales for their business. And 87% believe that video delivers good ROI. With YouTube now reaching more than 2½ billion users each month, the channel’s popularity is indisputable.

Of course, quality also supersedes quantity. With highly effective contextual targeting, and the ability to target users based on various parameters such as custom intent, in-market, interests, and geo location, YouTube has everything in place to drive highly valuable results for your business.

YouTube offers comprehensive targeting options that includes demographic, interests, in-market, custom intent and remarketing options. Essentially, YouTube enables advertisers to run hyper-targeted campaigns and access a huge scale of ad inventory.

On a basic level, you can target people based on age, gender, device, location and parental status. Where it gets interesting is when you start to build out targeting custom intent audiences based on keywords or competitor URLs.

You can also target users on a keyword level to allow your ads to serve alongside relevant content. This can be a great way to find potential customers seeking a visual answer to a question. And you can use YouTube ads to remarket to users who have previously interacted with your brand.

Our YouTube advertising agency can help you convert viewers into customers using a variety of methods. Here are some of the most popular YouTube ad formats:

Skippable ads (TrueView ads): serves before, during and after videos, and allow viewers to skip after 5 seconds. And you don't pay anything unless they watch at least 30 seconds or engages by clicking your ad.

Non-skippable ads: must be watched in full and you pay on a CPM model. Giving your campaigns a boost, 6-second bumper ads deliver a burst of high impact brand awareness.

Discovery ads: highly visual ads that serve across the YouTube feed and content sections. From a creative angle, advertisers simply need to upload headlines, images and logos to get going.